A solid internal link structure is crucial for Search engine optimisation, but if you’ve got a large website, it can be difficult to find anchor texts to hyperlink back to pages, posts or custom types.
Google (et al) makes sense of your content by using your internal linking. It looks for pages that have lots of internal links and the anchor texts of those links to help it understand what your site is about.
If you are not sure what ‘anchor text’ is, it’s the word or phrase that you hyperlink to another page on your site or an external site.
If your internal linking is a mess, it can have a negative effect on the ranking of your site.
The plugin works on the front-end of your website and allows you to find potential anchor texts that would create a good link back to the page of your site that you’re currently looking at.
Note that this plugin is not automatic – it does not create links for you as that’s potentially harmful to your SEO efforts (too many internal links are a bad thing).
As mentioned previously, this plugin is not automatic and it’s designed to show all the potential internal links to any page or post on your website. It should be used in conjunction with other SEO plugins on your site.
Let’s say a website has a target page for a or service such as ‘Icon designers’.
We want this page to rank for the search term ‘Icon Designers’, so this is the title of the page (or post) and we’ve already optimised the on-page content for the keyword.
Once the page is published, we can use the Internal Link Finder to search every other page and post on our site for potential internal links.
The plugin shows you the content with the internal link opportunities so you can link them back to the target page.
More advanced use.
This does require some content rewriting, but it’s well worth the effort involved to create better internal links.
When you are doing on-page SEO on your site, you don’t want everything linking back to internal pages. This can look spammy and do more harm than good to your SEO.
The plugin is designed so that you can make decisions yourself and find the best internal link opportunities on your site – it does require some basic SEO knowledge, so it’s been designed to highlight potential links rather than to automatically link everything.
This plugin searches everything in your site’s database; posts, pages, custom post types and custom fields (in the premium version), so you will get some false-positive results.
This isn’t a bug in the plugin as it’s designed to show you all the possibilities, even if you then discount some of them.